Neiman Marcus
This high-end eCommerce site was handcrafted by Razorfish for the online Neiman Marcus entity. These conceptual designs were a part of a proposal in order to capture new client business in which was successfully done. All the pieces of this campaign were composited to show the ability to provide a photocentric, curated site that would appeal to the upscale fashionista with a generous income while maintaining the Neiman Marcus philosophy of providing good taste. A mobile marketing application was also implemented in order to communicate the department store's tradition to value and reward its customers with a personalized loyalty program.
