My Special K

Taking cues from successful Special K programs around the world, Razorfish helped create a shared platform suiting multiple markets and demands. This platform enables the brand to provide best-in-class tools as well as a cost effective implementation for every market helping women everywhere achieve and maintain a healthy weight. For her, choosing a plan is quick and easy and the plans are fully customizable. These plans allow her a completely unique experience in which she can track her progress and access a day-by-day view of personalized meal and exercise plans based on her diet and level of activity. My Special K was specifically designed as a global solution to help promote a strong relationship between the brand and its consumer while giving women guidance to succeed at a healthy lifestyle.