Special K Global

This fully responsive platform was designed and developed specifically for Kellogg’s Special K® global branding teams to manage products, promotions, programs and content advertised across individual international markets. The goal of this project was to synchronize the classic cereal brand’s identity world-wide while allowing each market the flexibility to display or disable content as needed and in their own language. As of today Australia, Belgium, Canada, France, Greece, Guatemala, India, Ireland, Italy, Mexico, Netherlands, United Kingdom and United States have successfully transitioned to the new platform.

Date

2012 / 14

Client

Kellogg's Special K®

Role

Art Direction, Design and Team Management