Smithfield Foods

Smithfield Foods is currently the largest national pork producer with a presence in 12 countries while still committing to operating with small company values. With health conscious consumers on the rise, Smithfield Foods wanted to remain competitive and demonstrate their dedication to transparency, responsibility and sustainability in the food industry by revamping their marketing in the digital space. In partnering with Milwaukee-based agency, Charleston Orwig, we pitched a new exploratory site that features Smithfield Foods commitment to serving Good Food. Responsibly™. The experience goes beyond a traditional brand site allowing the user to filter through the company's compelling story with photo, video and interactive content.

Date

2014

Client

Smithfield Foods

Role

Art Direction and Design