JCPenney Back-to-School
When it comes to marketing to teens, JCPenney has always led the way with cutting-edge creative marketing and the 2010 Back-to-School season was no different. Underscoring the retailer’s position as the national Back-to-School fashion headquarters, the campaign combined traditional marketing initiatives with latest digital, social and mobile experiences — from haul videos and augmented reality to mobile iAds — while inviting teens to discover JCPenney as a destination for affordable style, extensive fashion assortment and a place for self expression to reflect their unique personalities and style.
