Arbor Mist

After virtually inventing the Wine with Fruit category, Arbor Mist has been a consumer favorite for over a decade. As part of an integrated marketing campaign for one of the most loyal followings in the Table Wine category, a destination was provided to showcase the wide range of fun and fruity flavors that are perfect for relaxing at home and outdoors with friends and family. The site encourages viewers to share recipes, photos and promotions on both Facebook and Twitter. Since the initial campaign launch in 2009, Arbor Mist has doubled in the amount of varietals and expanded their product line to include ready-to-serve frozen cocktails as a direct response to focus group learnings. Constellation Brands, the brand's manufacturer, remains the largest wine producer in the world and is home to over 100 brands in the wine, beer and spirits categories.