American Living
As part of a fully integrated sponsorship, JCPenney and Rascal Flatts teamed up to represent each other over the two year American Living Unstoppable Tour. The tour promoted the retailer’s affordable all-American lifestyle brand developed exclusively for the JCPenney customer by Polo Ralph Lauren’s Global Brand Concepts. In conjunction with the tour, Rascal Flatts wrote and produced a new song inspired by the spirit of the brand titled American Living which was sold on a special release of the Unstoppable CD sold at JCPenney stores.
